This campaign is to promote road safety amongst motorists and is aimed at educating the public on the dangers of microsleeping - brief, unintended episodes of attention loss due to fatigue.
According to a report by JKJR, the number of accidents have increased over the years from 200,000 cases in 1997 to over 500,000 cases in 2016. On average, these accidents have resulted in about 6,000 fatalities per year and in 2016, the number has increased to over 7,000.
Third from left: Kumaran, Syed Zainal Abidin and Mohd Ibrahimmuddin at the launch event.
The campaign is aimed at reminding motorists to take a break to freshen up at Petronas stations.
"Dozing off behind the wheel is a common experience especially those who have to drive long hours. Through this campaign, we hope to remind motorists to always stay alert and hydrated by offering this combo beverage at a discounted price," said managing director and chief executive officer Datuk Mohd Ibrahimnuddin Mohd Yunus.
Also present at the event were Datuk Seri Syed Zainal Abidin, vice-president of Downstream Marketing, Petronas and business executive officer, Nestle Malaysia, Kumaran Nowuram.
The Stay Alert, Stay Hydrated beverage combo is available at over 700 Petronas stations with Kedai Mesra from now till Dec 31, 2018.
For more information on on-going promotions and campaigns, visit www.mymesra.com.my.
