Both Peugeot models impressed the international jury with their sporty exterior designs and outstanding workmanship. This is the sixth time the French automotive manufacturer won the design prize.
Haico van der Luyt, Managing Director of Peugeot Germany, commented, “We are proud to receive the coveted Red Dot design award in the ‘Product Design’ category for two of our new models. This provides further proof that we are on exactly the right track with our design DNA.”
Peugeot 208.
With its striking exterior design, the new Peugeot 208 reflects the brand’s elevated positioning. The new model has elongated, clear lines and a sporty look. The model’s interior also features a world première: the digital 3D instrument cluster.
It is available as a standard feature from the Allure equipment line upwards and forms part of the Peugeot 3D i-Cockpit, which also comprises a sporty, flattened multifunction steering wheel and a 10-inch touchscreen.
The new Peugeot 2008 impressed the jury with its vertical LED front daytime running lights, which define the new design language. They lend the vehicle a sabre-toothed look, with a high level of brand recognition.
The multifaceted profile of the new SUV features triangular lines. It ensures that the design remains consistently vibrant from the front to the rear. The rear of the model boasts a horizontal, gloss-black band that integrates the LED rear lights in the shape of three claws.
There are many fine details inside the new Peugeot 2008, including high-quality decorative stitching, ambient LED lighting and premium materials such as Alcantara (available in the GT equipment line).
