Pebble Beach, one of the year's most prestigious automotive events, will once again play host to Pininfarina, the well-known Italian car design firm and coachbuilder for Ferrari, amongst other brands. But this time, the company is presenting its own car brand.
Pininfarina has plans to design and make a series of luxury all-electric hypercars. A total of 150 models will be manufactured and handcrafted in Italy, starting with the PFO, which is slated to launch in 2020.
The PFO — inspired by famous Pininfarina cars such as the Cisitalia, Modulo and Sintesi — is in its final design stages and the company has begun teasing images of the luxury vehicles through renderings.
The latest of these show an ultra-minimalist interior, with all the focus on a carbon-clad steering wheel — stamped with the Pininfarina emblem — with hand-sized screens on either side. Red LED lighting lines the driver's door, the dashboard and the passenger's side for an enclosed and futuristic feel.
Pininfarina design chief Luca Borgogno.
The all-electric hyper will have a carbon-fiber body, and Pininfarina is promising extraordinary performance: a 0-100kph time of less than two seconds, a top speed of over 400kph and a potential zero-emissions range of up to 500km.
"Numerous design icons from Pininfarina's incredible history have won awards at Pebble Beach Concours d'Elegance, so I am excited to present a future Pininfarina classic to prospective owners in close proximity to this famous event," said Automobili Pininfarina CEO Michael Perschke.
"These special VIP previews mean that future PF0 owners, most of whom will undoubtedly own numerous modern and historic classics, have an opportunity right now to be part of the birth of the company and their hypercar."
