Borgogno.
TURIN: This week’s Monterey Car Week and its showpiece finale, the Pebble Beach Concours d’Elegance, will host the first ever viewings of Automobili Pininfarina’s debut car, the fully electric, luxury hypercar codenamed PF0.
Automobili Pininfarina CEO Michael Perschke and design director Luca Borgogno will be joined in Monterey by Mahindra & Mahindra chairman Anand Mahindra and Paolo Pininfarina, Pininfarina SpA chairman and grandson of the famous styling house’s founder, Battista "Pinin" Farina.
“Our American dream was established in the 1920s even before the company was formed," said Pininfarina. "My grandfather, Battista, visited Ford and at the end of his tour had lunch with Henry Ford who asked him to become their chief stylist. But he had other ideas and the rest is automotive history.”
The PF0 Concept sketch.
Automobili Pininfarina was announced in April, in Rome, as the world’s newest car brand, with an ambition to sustainably develop and produce fully-electric, ultra-luxury cars. In July, Automobili Pininfarina presented in New York initial design concepts for the company’s first car codenamed PF0, and confirmed that it will be designed and hand-crafted by legendary Italian automotive styling house Pininfarina SpA.
The Monterey Car Week now takes centre stage for Automobili Pininfarina. The first ever private viewings of PF0 will take place in Pebble Beach between Aug 23 and Aug 26 to luxury and classic car buyers showing interest in the car and brand.
A full-scale design intent model will reveal full details of how Luca Borgogno and the Pininfarina SpA team under group design director Carlo Bonzanigo have envisioned the PF0’s combination of design and technology. In addition, further interior design details and views from the cockpit will be presented to highlight the craftmanship inside the car, and the classic Pininfarina focus on both driver and passenger experience.
Pininfarina (left) with Automobili Pininfarina CEO Michael Perschke.
Production of the PFO is limited to 150 units. They will be hand-crafted in Cambiano, Italy by the Pininfarina SpA Atelier from 2020. As the first solely-branded Pininfarina production car it will introduce a future range of luxury electric cars that deliver on a long-held Pininfarina family dream of a stand-alone Pininfarina car company.
The Pebble Beach Concours d’Elegance and the Monterey Car Week events are a traditional high-point in the automotive calendar for owners and investors in Pininfarina-styled landmark cars. 2016’s Pebble Beach "Best in Show" was the 1936 Lancia Asturia Pinin Farina Cabriolet. In 2017, the 1955 Ferrari 375 Plus Pinin Farina Cabriolet Speciale was announced as the "Most Elegant Sports Car" at the concours.
