MEDINA (Minnesota, USA): Polaris recently announced a first-of-its-kind partnership with the latest Battlefield 2042 video game from EA, making it the official off-road vehicle partner of the platform.
Through the partnership, players can operate the Polaris Sportsman ATV within the gameplay, showcased in an immersive trailer that fuses the virtual world of the game with real-world riding.
“At Polaris, we are passionate about creating products that enable possibilities for work and play in the outdoors," said Polaris corporate branding and partnerships director Holly Spaeth.
"Our partnership with Battlefield 2042 brings that real-life passion to a virtual world to help enhance the player’s experience and ability.”
The partnership between Polaris and EA taps into the field of powersports and gaming, which are both expected to see continued growth in the coming years.
The gaming industry is estimated to reach US$200 billion by 2023, while the powersports category is projected to eclipse US$25 billion by 2027.
Battlefield 2042 is available now worldwide.
