STOCKHOLM: Volvo Car's performance arm, Polestar, will reveal its first model in Shanghai tomorrow.
The company will also lay out its future as a standalone electric performance brand. To mark the occasion, Polestar has unveiled a short film hinting at its focused direction.
It has also hired more people to boost its media relations support in its key markets of China, Europe and the Americas.
In 2015, Volvo bought Polestar which has been developing performance cars based on Volvos and offers technical and cosmetic upgrades to enhance Volvo models.
In June of 2017, Volvo announced Polestar would begin producing high-end electric performance cars under its own name and badge, to compete with Tesla.
