Electrification was a central driver for the business, with 47% of all units delivered being either battery electric vehicles (BEVs) or plug-in hybrid electric vehicles (PHEVs).
This sets the company on the fast track to realise its global ambition, that by 2025, half of all new Porsche vehicles sold will be electrified, either fully or with a hybrid drive.
First deliveries for the all-electric Taycan were also made, with 150 units handed over to customers this quarter, accounting for nearly a fifth of total deliveries.
Along with New Zealand, the three neighbouring markets of Thailand, Singapore, and Malaysia emerged as top performers, highlighting the importance of Southeast Asia to the brand.
Recognising the high business growth potential that the region holds, the Asean countries will remain a key focus area for Porsche as the company continues shaping the future of the sports car.
More than 60% of the Taycan owners who took delivery of their electric sports cars this quarter were completely new to the Porsche family, a sign that the initiatives Porsche introduced to accelerate in the age of electric mobility are quickly gaining traction.
Following the launch of the all-electric Taycan, and the introduction of carbon-offsetting initiative Porsche Impact in 2020, sustainability will continue to be an important focus for Porsche Asia Pacific this year.
A recently announced collaboration with Shell will enable the implementation of the first cross-border high performance charging network in Southeast Asia, connecting Singapore and Malaysia.
The partnership covers six Shell stations equipped with 180 kW direct-current (DC) chargers, offering the highest charging capacity across both countries. The initiative underlines the brand’s commitment to spearheading connectivity in the region.
The retail network is set to expand further, following the recently opened Porsche Centre Ara Damansara and the upcoming Porsche Centre Johor Baru in Malaysia.
Porsche said customers and enthusiasts can also continue to expect a robust sports car line-up, starting with the recent introduction of the fourth model in the Taycan family as well as the upcoming new 911 GT3.
