STUTTGART: Porsche announced that its free ROADS app is now even more useful. ROADS can now tell its users about the air quality on their routes as well as organise group trips.
Thanks to the cooperation with the American start-up ClimaCell, users receive detailed information on the air quality on their route. ClimaCell specialises in hyper-local and hyper-accurate weather forecasts by using hundreds of millions of sensors worldwide to analyze the weather and air quality.
ROADS uses a simple traffic light system to indicate the current level of pollution on the route being driven. This indication will allow drivers to decide if to drive with their windows down or up, and to plan the best places to stop along the way based on the air quality at exact locations.
In addition, ROADS now offers its users the possibility to organise joint trips as a group. Thus, on one hand, passionate drivers can find like-minded people via the app. On the other hand, existing groups can gain new members.
"ROADS is about creating more passion for driving – whether in a Porsche or any other vehicle. With the new 'tours' feature, we are fulfilling our users’ long-cherished wish to be able to create joint tours within just a few clicks. And with the knowledge of the good air quality on their route, passionate drivers can enjoy it even more consciously,“ said Marco Brinkmann, creator of the ROADS platform in Porsche's digital marketing department.
The free ROADS app developed by Porsche has been around since 2019 and draws more than 100,000 community members in over 60 countries. The app is available for iOS devices on the App Store and supports Apple CarPlay.
