The award was accorded to the Perdana under the Public Areas and Transportation Products category. The award was presented by Datuk Wira Dr Abu Bakar Mohamad Diah, Deputy Minister of Science, Technology & Innovation to Proton Deputy Chief Executive Officer, Datuk Radzaif Mohamed at the event in the Shah Alam Convention Centre (SACC) yesterday.
The Perdana, which was officially unveiled on June 14, 2016, received the accreditation in reference to a good design in a well-rounded product which was developed and manufactured locally.
From left, Datuk Prof Dr Ahmad Hj Zainuddin, Chairman of Malaysia Design Council, Wira, Radzaif, Azlan Othman, Chief Designer of Proton, Datuk Seri Dr Mohd Azhar Hj Yahaya, Secretary General in Ministry of Science, Technology & Innovation.
Proton is pleased and humbled to receive the recognition which effectively recognises Proton’s capability in designing and producing affordable and competitive cars for consumers.
“We are encouraged to receive the recognition from the Malaysia Design Council for the Perdana. A great deal of effort has been put into developing the car and I dedicate this recognition to those talented men and women who had invested their “talent” into the Perdana project.
"Proton still has a lot of areas that it can improve on and this award will provide further impetus for Proton to work harder to provide better designed and engineered cars to its customers,” said Chief Executive Officer of Proton, Datuk Ahmad Fuaad Kenali.
The MGDM is a design recognition programme by the Malaysian government under the Malaysia Design Council. Its establishment is to give recognition to local industries that excel in providing quality and innovative products which encourage the upgrading of production quality through research and development.
The Perdana joined the ranks of the Satria Neo and the previous Persona which was accorded similar award by MDC in 2007 and the Iriz in 2014.
In 2016, the Perdana was awarded the ‘Best Local Car Design of the Year 2016’ by Carsifu Editors’ Choice Award, a motoring publication of The Star Media Group.
