Market share as a percentage of the Total Industry Volume (TIV) is estimated at 10.2%.
As was the case for the previous month, Proton maintained its attractive pricing strategy in November as well as the zero SST pricing policy where the company absorbs the tax amount for all models.
These promotions have found favour with buyers.
“Proton is continuing its zero SST pricing policy for all current models. Unfortunately, there was a supply constraint in November, limiting the number of cars we could deliver. So while our overall sales improved over the same month in 2017, the Company would like to apologise to all its dealers for not being able to meet our commitments,” said Abdul Rashid Musa, CEO of Proton Edar.
For December 2018, Proton will be celebrating its recent victory in the 2018 S1K with a promotion titled “Champion Rebates”.
By winning the S1K for a fourth time with a fourth different model, Proton became the most successful brand in the history of the event, a fact the company is recognising by offering rebates of up to RM3,000 for four of its cars, namely the Proton Ertiga, Iriz, Persona and Saga.
Also, from 4 December and till end-February 2019, a free 18-point safety inspection for all Proton models is offered at authorised service centres.
"Road safety is one of our main priorities. Our aim is to make every journey safer and hopefully that contributes to a reduction in the national road accident numbers,” added Abdul Rashid Musa.