"To achieve this, we will add to our industry leading number of 3S/4S outlets from 100 to 150 by the end of next year. Proton will also continuously improve its product quality and our long-term goal is to match the quality audit score of Geely," said Li at the prize giving ceremony of the recent Proton "Intelligence that Inspires Challenge" marketing challenge at the automaker's Centre Of Excellence (COE) headquarters.
For 2019, sales have grown by 61% for the first six months of the year, comfortably outpacing all rivals as well as Total Industry Volume (TIV).
Proton has now ended three consecutive months in second place in the sales table and sits only a few hundred units behind Japanese rival Honda for overall sales this year.
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In the Proton "Intelligence that Inspires Challenge" marketing challenge, 12 teams competed and made their final presentations to a panel of seven judges consisting of senior management from Proton, marketing industry professionals and members of the media.
The overall winner was Team Eureka from Politeknik Port Dickson who wowed the judging panel with their innovative ideas and well thought out presentation.
Finishing second was Team Alpha from Taylor’s Lakeside Campus while third place was awarded to Team Alpha Visionaries from UTAR Kampar.
