DUBAI: Rolls-Royce has opened its first so-called "Private Office" here, offering exclusive product previews and detailed commission consultations.

Private Office Dubai is the first among similar facilities planned for luxury hot spots around the world.

It serves as an extension of the Rolls-Royce base at Goodwood, UK.

The Dubai setup comes with a bespoke designer and a bespoke client experience manager who are tasked with building closer contact and relationships with its wealthy clientele.

For the Dubai outpost, Rolls-Royce has named Michelle Lusby as the designer while Chris Hardy is the client experience manager.

"For many years, we have been inviting our VIP clients to the Home of Rolls-Royce in Goodwood – and
now, following significant demand, we are bringing Goodwood to the world," said Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös.

Private sessions can be booked via the local dealer. Private Office Dubai is located at The Offices 4, One Central.