In its fifth year, the campaign ran for 10 days between 30 May 2019 to 8 June 2019 in an effort to spread the spirit of caring and sharing during the ‘balik kampung’ season.
During the campaign period, Shell donated 1 sen for every litre of Shell fuel pumped and 1 sen for every RM1.00 spent at Shell SELECT stores; to the National Cancer Society Malaysia, Food Aid Foundation, and Malaysian Nature Society.
Mastercard joined this effort as a valued partner for the second consecutive year and contributed 1 sen to the Food Aid Foundation for every litre of Shell fuel pumped and every RM1.00 spent at Shell SELECT stores paid for with any Mastercard credit or debit cards.
From left: Zharin Zhafrael Mohd, National Sales Manager of Shell Malaysia; Dr. Muralli, Medical Director of National Cancer Society of Malaysia; Datuk Muez Abd Aziz, Secretary General, Ministry of Domestic Trade and Consumer Affairs (MDTCA); Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd; Devesh Kuwadekar, Vice President and Head Market Development, Mastercard; Rick Chee, Founder of the Food Aid Foundation; I.S. Shanmugaraj, Executive Director of Malaysian Nature Society
This year, motorists were given the option to donate to the organisation of their choice.
Additionally, Shell’s agencies and partners came together to support this initiative through contributions in the form of media advertising and resources.
Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd applauded the collection this year and shared, “We are once again humbled by the generosity and support of our Malaysian motorists, in helping us raise a total of RM1.92mil for the organisations in just 10 days. We wish to thank all our customers and partners for contributing to this cause. In line with our mission to make life’s journeys better for all Malaysians, we hope this initiative will continue to inspire others to extend a helping hand for those who are in need.”
Perry Ong, Country Manager of Malaysia and Brunei, Mastercard said, “This partnership has been instrumental in encouraging Malaysians to use cashless payments for their everyday purchases, while at the same time, give back to the community and impact the lives of the less privileged. Contributions made through this campaign will support local causes, including the provision of meals for children in need. Driven by its philosophy of ‘doing well by doing good’, Mastercard is committed to collaborating with partners like Shell who share the same philosophy.”
