Shell Malaysia to offer more food choices to customers

By RIZAL JOHAN | 20 November 2020

KUALA LUMPUR: Shell Malaysia will soon be offering customers a broader selection of snacks, titbits, and confectioneries come January 2021.

This is following the winners’ announcement for the ‘Realisasi Impianmu Bersama Shell’ initiative, which ran from Aug 18 till Nov 20, November 2020.

More than 300 local Small and Medium Enterprises (SMEs) registered for the initiative and underwent a stringent evaluation process that looked into product quality, innovation, and distribution capabilities.

At a virtual media event, six main winners were named as recipients of the coveted Shell Private Label Contract where they are given the opportunity to have their products offered at more than 600 Shell Select stores nationwide.

Shell will be providing the top winners with marketing, packaging and logistic support. Additionally, 23 other SMEs were announced as Shell Product Listing partners which will provide them similar opportunities at a few selected stations.

“We are very excited to announce the winners of this initiative. This is a cause that is very close to our hearts. ‘Realisasi Impianmu Bersama Shell’ was conceived to lend a hand to our SMEs by giving them the opportunity to sell their products in our stores. With this, our customers will see a broader range of product offerings in our stores.” said Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.