Its stable of world-class vehicle brands - BMW, Ford, Hyundai, Jaguar, Land Rover, MINI, Motorrad, Porsche and Volvo - as well as Sime Darby Motors’ pre-owned car retailer Sime Darby Auto Selection, will band together under a grand sweeping canopy of lights that stretches through the entranceway of the facility.
The centrepiece attraction welcoming visitors will be a towering 51ft Christmas tree strewn with dazzling red and white lights.
Sime Darby Motors Retail and Distribution, Malaysia managing director Jeffrey Gan said the company was excited to present the Sime Darby Motors Christmas City in its first year and bring Malaysians a memorable experience.
“Reflecting our aspiration to be more than an exemplary automotive centre, we have created a festive atmosphere in this unique setting to delight our visitors, bringing holiday cheer to all, in addition to activities to give back to the community through charity donations,” he said.
Sime Darby Motors Christmas Street Event
The highlight of the month will be the two-day Sime Darby Motors City Street event that is open exclusively to Sime Darby Motors customers slated for Dec 17 and 18.
Live music, Christmas carols, food trucks, as well as various activities and games including an EPL screening will bring Sime Darby Motors Christmas City to life as the countdown to Christmas begins.
This street event is yet another way of Sime Darby Motors’ way of representing customer service at its best.
New Vehicle Unveilings
Visitors will be among the first to experience the new Volvo XC60, which will be showcased on Dec 4 and 5, and the new Ford Ranger WildTrak Sport Special Edition which will be launched to the public on Dec 8, followed by the launch of the new Hyundai Palisade on Dec 16.
Porsche will showcase the recently launched seventh generation 911 GT3 at Porsche Centre Ara Damansara from Dec 17.
Festive offers are also available at the respective Sime Darby Motors vehicle brands, including attractive cash rebates, low interest rate and financing offers, and additional service offers for new vehicle purchase.
A Season for Sharing and Caring
In the spirit of giving, Sime Darby Motors is taking this opportunity to organise a Christmas charity.
The collection of charity donations is unique, providing visitors the opportunity to interact with five digital snowmen.
Each snowman will feature QR codes representing five NGOs, namely Faith Hope Love Hospice Care Malaysia, the Society for the Prevention of Cruelty to Animals (SPCA Selangor), Befrienders KL, Make-A-Wish Malaysia and Cahaya Society.
Those wanting to donate would just need to scan the QR codes and donate from their e-wallets.
Starting from Dec 6, there will also be a charity drive where customers can visit any showroom at Sime Darby Motors City to donate in-kind contributions such as groceries, toys, books and clothing, which will be distributed to orphanages on Dec 22.
All activities will be held in line with the SOPs set by the relevant authorities. Hand sanitiser dispensers will also be available at various locations within the complex.
