Spike Lee to introduce 2021 Cadillac Escalade with short film

By REUTERS | 24 January 2020

LOS ANGELES: Oscar-award-winning director Spike Lee has been hired to introduce the 2021 Cadillac Escalade with his short film “Anthem” on Feb 4 in Hollywood, General Motors Co’s luxury division, Cadillac, said on Thursday.

The Escalade, with global sales of about 900,000 including ESV and previous EXT and Hybrid models, is a highly profitable piece of GM’s new large truck and sport utility vehicle lineup that it has launched over the past two years.

Oscar-winning auteur Spike Lee will introduce the 2021 Cadillac Escalade in Hollywood on Tuesday, Feb. 4, with the premiere of “Anthem,” a short film he directed.

Spike Lee is best known for his provocative films including “BlacKkKlansman”, “Do the Right Thing” and “Malcolm X”.

Cadillac said the new Escalade will have a curved organic light-emitting diode (OLED) dashboard screen with 38 inches of display.

Prices of the Escalade start at about US$75,000 (RM306,000) and could go up to US$90,000 (RM367,000).