The system, known as what3words (W3W), is a world first.
The proprietary location technology of the mapping specialist consists of dividing the entire world into a grid of squares measuring 3 metres by 3 metres and assigning to each of them a unique combination of three words which then becomes their "address."
Jaguar Land Rover will be the first to offer W3W to existing cars on the road via an over-the-air update.
Eight other carmakers are already using the software including Lamborghini, Mercedes-Benz and Ford.
The system does not require any connection, Internet or satellite, to operate.
Jaguar Land Rover drivers with the advanced Pivi Pro infotainment system can download the system free of charge via the over-the-air update in 24 languages.
From that point on, drivers can enter what3words addresses directly into the system's navigation bar, or simply by voice, thus bypassing traditional satellite navigation systems, according to What3words, which is based here.
Integration of the system was carried out by HERE Technologies, Jaguar Land Rover's historical navigation partner.
What3words said the driver would be able to use the usual navigation aids such as turn-by-turn guidance.
It's a solution that offers several advantages.
Besides the fact that it works offline, it is also much easier to share your coordinates with someone by communicating this combination of three words than your GPS coordinates.
W3W, however, has its share of critics.
One of them is British scientist/writer/YouTuber Andrew Steele.
In a Sept 13, 2021 YouTube video, Steele highlighted what he said were the flaws in the addressing system and suggested ways it could be improved. The video is easily searchable if you want to have a better understanding of W3W and the challenges it faces in mapping the world.
