Available to buy online in time for the longest night, Dec 21, LifePaint is a product that reacts to a vehicle’s headlights, warning drivers of the presence of cyclists in the dark.
With more than 19,000 cyclists injured on British roads every year, Volvo said the long dark nights were the perfect time to reintroduce this potentially life-saving safety product.
LifePaint is invisible in daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. The spray sticks to dry textiles and is most effective on fibrous materials such as cotton, fleece, linen and certain nylons.
It can also be applied to shoes, helmets, pushchairs and children’s backpacks – and even dog leads and collars.
Volvo is working in partnership with the makers of LifePaint, Swedish start-up Albedo100, to distribute the product online and via its dealer network.
The reintroduction of LifePaint is being supported by an on-street advertising campaign, which includes 183 digital six-sheet sites on some of the most dangerous roads in and around London.
LifePaint washes off, and will not affect the colour or surface of a sprayed material. It will last for around a week after application, depending on what surface it is sprayed onto and how much is applied. Each can of LifePaint is priced at £13 (RM73).
