LONDON: Volvo is experimenting with new signage at a shopping centre parking lot here ahead of the new V60 launch in Britain. To celebrate the launch, Volvo Car UK is highlighting the diversity of the modern family with new “family parking” signage designs.
The trial, conducted in partnership with Westfield London mall, where the new icons can be seen, aligns with the theme of Volvo’s TV advertising programme for the V60 – “The New Family Model”, which launches on July 9.
Over the years, the definition of family has evolved, hence the icons profile different examples of family within society, including same-sex couples, single parents and nuclear families.
Just as families have evolved over the years, the new V60 – which was revealed outside a family home in suburban Stockholm earlier this year – is packed with advanced new features and technologies that are said to meet the evolving demands of modern family life.
These include multiple connectivity options for the family, including Apple CarPlay and Android Auto which mirror the user’s phone screen on the car’s nine-inch portrait touchscreen. In addition, a Wi-Fi hotspot means that the whole family can access content via their mobile devices. Meanwhile, Volvo’s semi-autonomous Pilot Assist system eases the demands of long highway journeys and heavy traffic with automated braking, acceleration and steering support.
Environmental efficiency is also prioritised, with scheduled new electrified powertrain options for the V60, including T6 Twin Engine and T8 Twin Engine plug-in hybrid models. Not forgetting the essential practicality required for a family estate car, the V60 has the largest boot in its class, offering up to 529 litres even when all the seats are occupied.
The new V60 features the latest iteration of the firm’s City Safety technology, which uses camera and radar scanning of the car’s surroundings to mitigate against collisions with other vehicles, pedestrians, cyclists and even large animals. This innovation supports progress towards Volvo’s vision that no one should be killed or seriously injured in a new Volvo car from 2020.
