LOS ANGELES: Infiniti USA has launched a new "Infiniti Now" initiative, with dealers scheduling services to meet customers where they may feel the most comfortable, such as vehicle pickup and delivery, mobile test drives, at-home vehicle delivery, and enhanced vehicle cleaning.
This also may include the frequent enhanced cleaning of high-touch areas and the implementation of social distancing within retail stores.
There is also a 1:1 personal digital shopping tool to connect customers directly with Infiniti salespeople, who will help with everything from browsing and learning about the line-up to scheduling a test drive and getting financing.
The programme can be accessed on www.infinitiusa.com or through a participating retailer website, and will empower consumers to speak with a local retailer via text or video.
Beta testing in select markets for evaluation and optimization has already begun, with a full roll-out for participating retailers beginning July 1, 2020.
Dealers can also text clients an interactive multi-point inspection of their vehicle.
Called ICAR-X Service, this system will update the customer on their vehicle's condition after the technician completes the inspection.
If any items require attention, the customer can authorize additional services from their phone with full transparency of pricing, allowing an exchange of information while respecting social distancing.
