Singapore-based Porsche Asia Pacific gets new CEO

SINGAPORE: Hannes Ruoff has been appointed as the new chief executive officer (CEO) of Singapore-based Porsche Asia Pacific Pte Ltd, effective Oct 1.

Ruoff, 40, comes to the role from Porsche AG and was most recently area manager Asia Pacific and Australia in the Overseas and Emerging Markets sales region.

He succeeds Arthur Willmann at the regional office, who has held the position since 2018 and will assume a new role within Porsche sales.

Ruoff started his career at Porsche Asia Pacific in 2009, as training manager for Sales and Marketing.

He then took on the position of regional sales manager. In 2015, he moved to the headquarters of Porsche AG and became regional marketing manager.

Ruoff has been area manager for Asia Pacific and Australia since 2020.

Porsche Asia Pacific Pte Ltd serves importers in 13 markets

Porsche Asia Pacific Pte Ltd, based in Singapore, was founded in 2001 and is a subsidiary and regional office of Porsche AG.

It currently serves importers in 13 markets, including Malaysia, New Zealand, Singapore, Thailand and Vietnam.

Recently, the sports car manufacturer has steadily expanded its involvement in the region. In addition to the construction of the first cross-border high-performance charging network in collaboration with Shell, a local assembly facility was set up in Malaysia.

Since March 2022, it has been used for the production of Cayenne models tailored specifically to the Malaysian market.