smart celebrates five years of success in China

By THOMAS HUONG | 23 December 2014


SHANGHAI: Around 50,000 fans of Daimler AG's smart two-seater celebrated the success of the mini car brand in China at the recent “LIVE smart China 5-Year Anniversary Concert” in Shanghai Stadium.

The concert was the biggest ever gathering worldwide of smart customers and fans.

The live concert in Shanghai was the climax of the “smart times 2014 China” campaign, which included major events in Guangzhou, Chengdu, Beijing that spanned a wide arc from fashion, through film and sport to music.

The concert featured performances from some of Asia’s most successful music stars, including South Korean singer Rain, Chinese singer and fashion pioneer Chris Lee and the winner of “Voice of China 2014” Zhang Bichen.

smart times China

After Germany, the Middle Kingdom is now the second biggest market for the innovative two-seater.

The first smart fortwo headed for China in 2009, taking their place in showrooms built in 12 cities.

The smart brand is now represented by 143 sales outlets in 77 cities.

More than 60,000 units have been sold so far.

Keywords