StarCarSifu Auto Show 2023: Proton


PROTON is taking a giant leap towards sustainable mobility with the grand unveiling of their latest addition to the lineup - the PROTON X90.

This remarkable SUV is set to take centre stage at the StarCarsifu Auto Show 2023, organised by Star Media Group.

Excitement fills the air as car enthusiasts and prospective buyers flock to the Ground Concourse of Mid Valley Megamall in Kuala Lumpur to witness the future of eco-friendly driving from 10am to 10pm until Sunday.

Adding to the anticipation, the PROTON X90 offers more than just environmental consciousness.

With its innovative design and advanced features, it promises a lifestyle of unparalleled comfort that will infuse happiness into every journey, whether you’re embarking on a weekend getaway or a daily commute with your family.

The Proton X90 is available in a seven or six seater set-up.
The Proton X90 is available in a seven or six-seater set-up.
Pioneering Sustainable Mobility in the New Energy Vehicle Market
The PROTON X90 not only marks Proton’s entry into the New Energy Vehicle (NEV) market but also reflects their steadfast commitment to reducing carbon emissions through cutting-edge green engine technology.

Assembled at the esteemed PROTON Tanjung Malim facility alongside its predecessors, the PROTON X50 and PROTON X70, the PROTON X90 sets a new standard for sustainable driving in Malaysia.

Design Identity and Innovation
The PROTON X90 comes in four variants, offering both a spacious 7-seater configuration and a more intimate 6-seater option with individual chairs for the second row.

Its stunning muscular silhouette exudes a premium design identity, complemented by the elegant Ethereal Bow between the headlamps.

The grille, inspired by intricate songket patterns, boasts a unique Infinite Weave pattern, celebrating Malaysia’s rich craftsmanship and cultural
heritage.

Safety and Technology
Safety is at the forefront of the PROTON X90’s design, incorporating advanced features like Rear Cross Traffic Alert (RCTA), Rear Collision Warning (RCW), and Traffic Sign Information (TSI).

These intelligent safety features, making their debut in this model, ensure a secure and confident driving experience for all occupants.

The 12.3-inch centre infotainment display delivers crisp images.
The 12.3-inch centre infotainment display delivers crisp images.

In terms of technology, the PROTON X90 is equipped with a 10-inch LCD meter combination for a user-friendly digital interface.

The flagship variant goes even further, boasting a 12.3-inch infotainment unit powered by the robust EO2 processor, setting a new standard for infotainment systems in Proton vehicles.

The Power of Electrification
The highlight of the PROTON X90 lies within its powerful 48V Electric Motor Synergy (EMS) System, representing Proton’s first significant step into
electrification.

This innovative system integrates six key components, including the 48V Belt-Starter Generator (BSG) motor, the DCDC Converter, the 48V Lithium-Ion Battery, the Battery Management System, the Recuperation Braking System, and the Hybrid Module Control System.

The 48V EMS System not only enhances fuel efficiency and lowers emissions but also provides an additional boost in power and torque, delivering exceptional performance.

The combination of the 48V EMS System and the award-winning 1.5L TGDi engine produces an impressive output of 190PS and 300Nm, with the 48V EMS adding an extra 13PS and 45Nm.

The powertrain has a total system output of 190PS and 300Nm of torque.
The powertrain has a total system output of 190PS and 300Nm of torque.
Driving Pleasure and Environmental Responsibility
Paired with a swift-acting 7-speed dual-clutch transmission (DCT) optimized for the new system, the PROTON X90 offers a dynamic, surefooted, and smooth driving experience, winning accolades in markets such as China and the Philippines.

The PROTON X90 is more than just a vehicle; it represents a promise towards a more environmentally friendly and progressive automotive future.

With its groundbreaking 48V EMS System and commitment to intelligent solutions, PROTON sets a new benchmark for sustainable mobility in Malaysia and beyond.

The PROTON X90 offers more than just cutting-edge technology. It introduces a new era of family travel, where comfort meets sophistication.

Don’t miss the chance to witness the PROTON X90’s cutting-edge features and innovations at the StarCarsifu Auto Show!

Experience the power of electrification and the joy of driving responsibly as PROTON takes a significant step towards a greener automotive landscape.
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Autos Proton