Tesla disbands US media relations team, says Electrek
By REUTERS | 07 October 2020SAN FRANCISCO: Tesla Inc has dissolved its media relations team in the United States, news website Electrek reported on Tuesday, in yet another unconventional move by the world’s most valuable automaker.
Reuters could not immediately reach the electric-car maker to verify the development.
Unlike its peers who splurge millions of dollars on advertising and marketing, Tesla has largely shunned traditional channels to promote its brand and vehicles.
Its main channel for product promotion is chief executive officer Elon Musk’s Twitter account, which has more than 39 million followers. His tweets about new features or future technology are reshared widely on other Twitter accounts and websites.
Tesla also employs a sales strategy through which it bypasses dealerships and sells directly to consumers.
The company's media relations teams for its European and Asian markets remain in place, the Electrek report said.
Tags
Autos Tesla
Reviews
8.4
BMW R 1250 GS: A symbiotic connection
7.8
Nissan Almera Turbo VLT Kuro GT package: Dark draw
Great Wall Motor (GWM): Going high-five in Beijing
Geely Driving Experience in Beijing: Zeekr 001 FR hypercar d...
Jaecoo J7: Ready to rumble
7.6
Hyundai Ioniq 6 Max RWD driven
8.2