Since its launch in April 2019, Proton has delivered a total of 10,040 units of the 2019 Persona.
The 2019 Persona has received 303 improvements, including better brake performance, quieter cabin and better driveability.
Billed by Proton as the ideal personification of the modern family car, the national automaker has released a narrative that tells us why this is so.
Let’s start with dad. The man of the house who supports the family bring in the finances needed.
When purchasing a big item like a new car, there are a lot of factors to think about. For starters, there are the financial aspects of to consider.
Excluding household expenses and other fixed costs, dad needs to ensure the monthly car loan payments cost no more than 20% of his monthly salary.
With prices starting from just RM42,600 the Proton Persona is able to deliver outstanding value.
As the car is for family use, comfort also plays a major role.
Opt for the Persona Premium and partial leather seats are part of the standard spec, adding a premium touch while not compromising airflow; particularly useful when in a country as hot and humid as ours.
Items like keyless entry and the ability to easily charge electronic devices via two USB charging ports as well as integrated steering audio controls also add a nice premium touch.
What about mum? She’s likely to use the family car on weekends when heading to the pasar pagi with plans to buy as much as she can carry, so she’ll need a car with plenty of cargo space.
The Persona offers ample leg and headroom for occupants but equally as important is the 510-litres of boot space.
Should she need to buy groceries for more than one month, the rear seats also fold down to form a truly cavernous space.
As for the son with a driving license, when mum or dad isn’t using the Persona, he’ll plan to show it off to his college mates.
This sedan is a stunner both inside and out and if dad buys the Premium version, he’ll be able to wow his friends with some really cool features.
The advanced Infotainment Head Unit (IHU) for instance can be activated using the “Hi Proton! activation phrase and allows for access to navigation and music streaming via an integrated 4G internet connection. Run out of data? Just use the car as a mobile hotspot!
A car with a 5-star Asean NCAP rating will give the whole family peace-of-mind during every journey.
Every Proton Persona is equipped with active safety systems such as Electronic Stability Control (ESC), Traction Control System (TCS) and ABS brakes with Brake Assist (BA) and Electronic Brake Distribution (EBD).
Every variant also comes with a minimum of two airbags and Hot Press Forming (HPF) body panels to form a strong passenger safety cell.
Of course everybody wants some added convenience; so the Persona also has front and rear parking sensors and Hill Hold Assist (HHA) to make tight parking spaces and moving off from slopes a simple exercise.
Overall therefore, this is a family car that defines "Intelligence that Cares".