KUALA LUMPUR: In celebration of Eid al-Fitr, Malaysia’s fastest growing used car ecosystem, myTukar, has released its first-ever festive brand film highlighting the importance of love, understanding and togetherness.
Titled ‘Drive’, the film tells a story of a father and son who are apart as the holiday season approaches.
Despite the son’s busy work schedule, the father is determined to bring them closer, as he prepares for an Eid reunion under the pretext of fixing up their old car together.
Will the son finally understand his father’s heart and go home to what matters?
myTukar CEO Derrick Eng said he knew how important Raya is for everyone as he is a Malaysian.
“And as a Malaysian brand, we want to highlight the true significance of Raya. It is our hope that this short film will resonate with all busy, hardworking Malaysians, and remind us all to carve out time for our family members, not just during festive periods. During this time of the year, we are committed to safely bringing countless families together as they balik kampung,” he said.
The festive film will also be released in Singapore, Indonesia and Thailand – markets that myTukar’s parent company, Carro, is present.
Carro creative director Simond Chew said kinship and love are important threads that bind everyone tightly and this homecoming story is one that is easily understood across the region.
“The journey to recognising the love that our family members have for us and vice versa takes more than just a drive home – it’s about the time and care that we intentionally carve out for each other,” he said.
The short film can be viewed on the respective Youtube channels of myTukar and Carro.
Customers can also look forward to a massive giveaway with prizes worth RM100,000, and discounts of up to RM27,000 off selected myTukar Certified cars from March 1 to May 19.
Prizes include five sets of all-expenses-paid trips for two to Seoul, South Korea worth RM11,600 each, 11 brand new Philips televisions worth RM1,799, and 300 petrol cards worth RM100 each.
myTukar Seremban Retail Experience & Service Centre.
Other promotions include:
> 30% discount on whole-car spray paint services, complimentary headlamp coating with all rims respray worth RM800
> 50% discount on alignment and balancing services
For more information on the special Raya offerings by myTukar, visit our microsite or find your nearest myTukar Retail Experience Centre.
