Porsche Design said Dempsey was chosen for "his likable and authentic personality." It helps that Dempsey is also an avid Porsche driver and co-owns a Porsche customer racing team.
The Hollywood star and the lifestyle brand happens to share the same initials – PD.
The 2021 Porsche Design Eyewear image campaign, featuring the actor, will highlight four models of the brand’s sunglasses and prescription glasses. Kicking off the campaign, and now available in stores, are the new Porsche Design P’8688 A Liquid Titanium glasses with VISION DRIVE lens technology.
According to Porsche Design, the P’8688 sunglasses feature a polarized filter and UV400 protection, and a contrast-enhancer that absorbs blue light better than conventional lenses. This feature increases overall colour perception, contrast and glare protection. The frame is made of ultra-light titanium.
“Porsche has always held a special place in my life. Whether as a race car driver or co-owner of a racing team, the brand radiates a special passion for me and the feeling to strive for top performance, which I always felt connected to," said Dempsey.
"I am very happy to be part of the lifestyle world of Porsche Design outside of motor sport and to represent Porsche Design Eyewear as a brand ambassador in 2021.”
