Affin and Porsche team up to drive bank's customers to new Porsche cars

By BERNAMA | 24 October 2023


Sime Darby Auto Performance Sdn Bhd chief executive officer Christopher Hunter and Wan Razly.


KUALA LUMPUR: Affin Group (Affin) has announced a strategic collaboration with Porsche Malaysia to provide the bank’s customers with a "priority financing lane” to own the new Cayenne and the all-electric Taycan.

President and group chief executive officer Datuk Wan Razly Abdullah said the collaboration signified a "remarkable milestone” for the banking group and Porsche Malaysia.

"Our collaboration commits us to work harder together and more closely towards our common goal of providing customers with an excellent experience for our customers when purchasing a new Porsche car,” he said in a statement today.

"With its auto financing expertise, Affin's customers can now select and personalise their new Porsche vehicle before submitting it digitally to the group for hire purchase financing via the priority lane and get instant approval after receiving completed information,” the bank said in the same statement.

"Our aim is to simplify the process so that owning a Porsche vehicle becomes a seamless experience for everybody,” it added.

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