MUNICH: Seres Group's high-end electric vehicle (EV) brand Aito made its debut at IAA Mobility 2025 in Munich, with world premieres of the Middle East variants of the Aito 9, 7, and 5.
In a statement, Aito said its presence at the auto show reflects its 'Intelligence Redefining Luxury' philosophy.
Seres Auto president Leon He said, "Aito is committed to becoming a glocal brand. This journey to define 'new luxury' in the intelligent era is backed by our cutting-edge technology, and remarkable success in China."
Cumulative sales of its four models in China have exceeded 770,000 units since its brand establishment in December 2021 to end-August 2025.
Its flagship SUV (sport utility vehicle) Aito 9 which launched at the end of 2023, has sold more than 230,000 units, and has been the top seller of the 500,000 yuan (RM295,272)-level luxury car segment in China for 17 consecutive months.
Meanwhile, the Middle East variants will feature a smart cockpit with trilingual interaction (Chinese, English, Arabic) and integration into the local digital ecosystem.
Aito said these models have undergone rigorous testing in extreme conditions like deserts to ensure full compliance and alignment with local driving conditions.
All three new models have obtained UAE market entry certification and are set to hit the market soon.
Also, Aito is completing validation tests of its overseas intelligent driving assistance features for Middle East users.
By end-August 2025, Aito users' total intelligent assisted driving distance exceeded 3.45 billion km, serving 621,000 users in China.
Aito will establish a UAE subsidiary to gradually launch its full model line-up.
Leveraging its Dubai-based central warehouse, Aito will also develop a localised supply chain that will enable weekly-order delivery speeds and after-sales parts support.
At IAA Mobility 2025, Aito is also showcasing the Seres 5th-gen Super Range-Extender System which is making its overseas debut.
Aito said its MF Platform is the first and currently the only platform in the industry compatible with three new energy power modes: super range-extended electric, battery electric, and ultra hybrid.
