In a statement, Lancia said the Pu+Ra HPE concept car is the manifesto for the next 10 years of the brand, providing a vision of the cars of the future in terms of:
- a range of over 700 km
- charging time of just over 10 minutes
- energy consumption below 10 kWh per 100 km
- a series of aerodynamic features: low roof, slim digital wing mirrors, aerodynamic wheels, three front protection plates, and aerodynamics
Lancia will launch the new Ypsilon in 2024, in both hybrid and electric versions.
From 2026 only 100% electric cars will be launched, and from 2028, concurrently with the arrival of the new Delta, the brand will exclusively sell electric models.
"Starting with the new Ypsilon, our cars of the future will be inspired by the Lancia Pu+Ra HPE,” stated Luca Napolitano, CEO of Lancia.
As for the new Lancia concept car's name, “Pu+Ra” refers to the brand's new, pure and radical design language, while HPE stands for High Performance Electric.
The acronym HPE was used for the first time in the 1970s for Lancia Beta, and stood for “High Performance Estate”, a symbol of sportiness and practicality.
The badges on the sides include the new Lancia logo, an expression of the brand’s new visual identity.
It revisits all the historic features of the badge (e.g. the steering wheel, the banner, the shield, the spear and the lettering), reinterpreting them with a modern twist, to express innovation, its premium, Italian nature and eclecticism.
The dialog between past and future can also be found in the rear, where we can see the iconic round lights, inspired by the brand’s bluntest and most radical spirit, while a clear reference is further made to the legendary Lancia Stratos, with the iconic new Lancia lettering placed between the lights.
The front reinterprets the historic Lancia grille, now taken forward into the future by three rays of light that make it iconic, memorable and visible from afar.
Standing out above the calice is the new Lancia script, produced using an original font that draws its inspiration from the fashion world.
The innovative circular roof provides a broad, panoramic view, with a clear reference to architectural elements, so characteristic of the new Lancia design language.
The rear window is also reminiscent of the Lancia of the 70s, Beta HPE, with enveloping horizontal lines that revisit the renowned sun blind structure, with a modern twist.
The large windows emphasize natural light, to recall the concept of “home feeling”.
