Aston Martin announces Bowers & Wilkins as official audio partner

LONDON: Debuting in the new DB12, Aston Martin drivers will be able to enjoy the newly developed Bowers & Wilkins Surround Sound System in their cars for the first time, as two iconic British brands announce an exciting new audio partnership.

Bowers & Wilkins’ and Aston Martin’s engineering teams worked together to develop an optional surround sound system upgrade.

High-performance proprietary technologies, such as Aluminium Double Dome tweeters and Continuum mid-range drive units, give this 15-speaker, double amplified 1,170W surround sound system a balanced and accurate sound.

Meanwhile, dedicated 3D headline speakers and a powerful subwoofer ensure the most enthralling sound experience possible in an Aston Martin.

The speaker positions are built deep into the fabric of the DB12.

Billed as the world’s first super tourer, the Aston Martin DB12 has a 680ps and 800Nm V8 twin-turbo powertrain.

B&W2 (Custom)

Marek Reichman, executive vice president and chief creative officer at Aston Martin, said: “The pure sound of our engines alone already delivers visceral emotions and sensations. And now, with the addition of truly perforating sound being delivered so clearly through the newly developed audio system, we’ve harmonized our interior designs with new innovation and tech, so our drivers feel the energy, feel the calm, feel the luxury, all at once. Bowers and Wilkins have delivered a system that both meets these design ambitions and ensures that it looks as striking as it sounds."

Dan Shepherd, vice president of licensing and partnerships at Bowers & Wilkins, said, “The alignment of Bowers and Wilkins with Aston Martin is an entirely natural one, with both celebrating their British heritage while being renowned for innovation and creating thrilling experiences. As well as car-audio integration, this exciting new partnership will also lead to elevated brand co-operations in the future.”
Autos Aston Martin