Aston Martin puts ex-Ferrari CEO in charge of global branding

LONDON: Aston Lagonda has strengthened its global brand and commercial functions with the appointment of luxury brand and automotive product strategy expert Marco Mattiacci as the company’s new global chief brand and commercial officer.

Mattiacci, who spent over a decade in senior leadership positions at Ferrari – including spells as president and CEO of Ferrari North America, president and CEO of Ferrari Asia Pacific, and managing director and team principal of the Scuderia Ferrari Formula 1 racing team – begins his new role immediately, having recently worked as an advisor to the British car maker.

Prior to working with Aston, Mattiacci spent five years as a senior advisor to management consulting firm McKinsey & Company and private equity firms, providing counsel on automotive and mobility topics.

His experience extends to electric mobility, having previously served as chief brand and commercial officer at Faraday Future and as an advisor to green technology business Envision.

Mattiacci’s role will also oversee Aston’s luxury customer experience and the brand and product integration with Formula 1 as a key global marketing platform.