KUALA LUMPUR: Atlantis Automobili Sdn Bhd, an associate company of Atlantis Motor Group, has been appointed the official importer and distributor of Maserati in Malaysia, effective May 19.
The appointment marks an important milestone for the iconic Italian luxury automotive brand in Malaysia and reflects Maserati's continued commitment to serving its esteemed clients and strengthening its presence in the market.
Maserati is a brand that is synonymous with Italian GranTurismo - where design, elegance, performance, craftsmanship and a human-centered approach to technology merge into a single experience.
This identity has defined the brand for more than 112 years, and 2026 marks the 100th anniversary of the Trident's creation.
Atlantis Automobili will assume full responsibility for Maserati's operations in Malaysia - spanning sales, aftersales, customer experience, brand development and network operations - with the highest levels of service to Maserati's loyal customers as its foremost priority.
Atlantis Automobili executive director Datuk Douglas Cheng Heng Lee said their priority is to Maserati customers and car owners.
"Maserati is a brand built on heritage, craftsmanship and passion, and we fully recognise the responsibility that comes with representing such an iconic marque.
"Our immediate focus is to ensure a seamless ownership experience while strengthening the foundations that support the brand in Malaysia for the long term," he said.
"We understand that ownership extends far beyond the vehicle itself. It is about the relationship, the service, and the confidence that support will always be there when needed.
"We are committed to ensuring that every customer experiences the level of care, attention and professionalism expected from a brand of Maserati's stature," he said.
Atlantis Automobili is part of Atlantis Motor Group, a regional automotive group delivering end-to-end mobility solutions across the entire automotive value chain. Backed by decades of industry experience, the Group is committed to delivering a world-class ownership experience while upholding the immaculate standards expected of the Maserati brand.
Existing owners will continue to receive aftersales support and customer care, with dedicated communication channels to be made available to address enquiries and provide updates where required.
Maserati APAC head Julie Taieb-Doutriaux said Malaysia is an important market within Maserati's Asia Pacific network.
"The appointment of Atlantis Automobili marks a significant step in reinforcing our long-term commitment to customers in the country.
"As we continue to strengthen Maserati's presence across the region, we are focused not only on growing the brand, but also on delivering an ownership experience that reflects the craftsmanship, innovation and Italian luxury that have defined Maserati for more than a century.
"With Atlantis Automobili's proven automotive expertise and customer-centric approach, we are confident they will further elevate the Maserati experience for both existing and future owners in Malaysia," she said.
In the coming months, customers and enthusiasts can expect a renewed focus on ownership experience, aftersales excellence and meaningful engagement with the Maserati community in Malaysia.
Customers seeking further information or assistance may contact Maserati Malaysia at:
Customer Care Hotline: +603 2110 2660
Customer Care Email: contact@atlantismotor.com.my
Website: https://www.maserati.com/my/
