Beginning this summer, back seat passengers can put on virtual reality glasses (VR glasses) and immerse themselves in various media formats such as games, films and interactive content.
The main attraction: The virtual content adapts to the driving movements of the car in real-time.
From June 2022, Audi models with the latest upgrade of the modular infotainment toolkit (MIB 3) will be holoride-capable.
The new technology is being introduced at the March 11-20 South by Southwest (SXSW) festival in the United States. Visitors there will be able to experience holoride in a moving vehicle.
In the future, passengers will be able to use the time on the way from point A to point B for a thrilling game experience.
Passengers in the back seat of an Audi will experience films, video games and interactive content much more realistically using VR glasses. A car ride will become a multimodal gaming event.
Behind holoride there is a technology that adapts virtual content to the car’s driving movements in real-time: For example, if the car is taking a right turn, the spaceship in the imaginary world will also fly to the right.
If the car accelerates, the spaceship speeds up too. Initiated by Audi, the development of this innovative VR or XR (extended reality) technology is being advanced and commercialised for different manufacturers by the tech entertainment startup holoride.
To use holoride, a virtual reality headset that has been enabled for it must be connected with the vehicle. The connection is created wirelessly via Bluetooth Low Energy (BLE).
With this approach, the Munich-based startup has established a completely new media category that they call “Elastic Content” – content that adapts to driving movements, journey time and driving route. The result is immersive experiences with a previously unknown level of quality.
From June, select Audi models that roll off the line with the third generation modular infotainment toolkit (MIB 3) and the latest software cluster will be holoride-capable in Europe, China, Canada, the United States and Japan.
It would include the Audi A4, A5, A6, A7, A8, Audi Q5, Q7, Q8, Audi e-tron and Audi e-tron GT quattro.
