INGOLSTADT: The Audi Concept C all-electric roadster offers a preview of future models and a new interior experience.
Audi says the Concept C is the first manifestation of its new design philosophy and embodies the four principles of clarity, emotional appeal, technical excellence, and intelligent design.
The Concept C had made its debut in Milan in early September, followed soon after by an appearance at a unique stand at the IAA in Munich.
The street-legal concept vehicle offers a preview of a future production model – a breathtaking all-electric sports car with exceptional driving dynamics.
Like the Concept C, the production version will blend open-top driving with a hardtop.
The interior of the vehicle showcases quality craftsmanship with its curated materials and colors.
These materials not only shape the space – they create experiences: tactile, visual, and emotional.
Subtly integrated technology ensures an intuitive user experience, with every physical control crafted to deliver high mechanical quality and a refined sound – the signature “Audi click.”
With haptic control elements on the steering wheel and in the centre console, the design also emphasises clarity and precision when it comes to operation.
A foldable 10.4-inch display remains hidden until activated, preserving an uncluttered interior.
Information appears only when needed – seamlessly and in context.
Bold leaps in innovation and technology, combined with a focus on design, are an integral part of Audi’s DNA.
Many of the brand’s legendary models – including sports cars like the TT, R8, RS 6 (C6, 2004), and the Auto Union Type C racing car – embody this combination.
The Audi Concept C powerfully continues this legacy.
