LONDON: The Audi Drive Experience 2026 at Silverstone will give enthusiasts the opportunity to get behind the wheel of the Audi RS 3 Sportback through the UK’s only driving experience hosted at a Formula One circuit.
The German premium marque says the new partnership between Audi and Silverstone brings together two performance-led brands with a shared passion for motorsport, innovation and unforgettable customer experiences.
Designed for drivers aged 18 and above, the experience offers guests the chance to unleash the explosive acceleration, precise handling and quattro performance of the Audi RS 3 Sportback on Silverstone’s world-famous circuit.
The launch marks the first major product announcement following Audi’s three-year partnership with Silverstone, which will see the premium automotive brand support the venue across major events, VIP transportation, pace car activity and Silverstone Drive Experiences.
Audi’s arrival at Silverstone comes at a defining moment for the brand and its entry into Formula 1 with the Audi Revolut F1 team.
Dates for the Audi Drive Experience at Silverstone are June 13, July 18, August 22, September 5 and 26, and October 25.
Silverstone sales director Hannah Grosvenor said, "We’re incredibly excited to launch the Audi Experience at Silverstone. This is a fantastic opportunity for fans to experience Audi’s performance credentials first-hand, taking on a world-class circuit in the RS 3 Sportback. Our partnership with Audi is built around creating memorable experiences, and this new product is a brilliant example of how we’re bringing that to life for our customers.”
Audi UK managing director José Miguel Aparicio said, "The new Audi Drive Experience allows fans and customers to experience true Audi performance and passion first-hand, and there is no better place to demonstrate this than at the Home of British Motorsport. Delivering exceptional customer experiences while showcasing innovation and performance sits at the heart of this partnership.”
