Two guys to run Audi Sport

By CARSIFU | 20 January 2021

Grams (left) and Seebach.

INGOLSTADT: Audi Sport GmbH will have two bosses starting March 1.

Dr Sebastian Grams will jointly manage Audi's high performance division the subsidiary together with Julius Seebach as co-managing directors.

Grams will focus on the series-production range and their customisation. Seebach will increasingly be advancing the strategic re-alignment of international motorsport activities.

Grams succeeds Oliver Hoffmann, who has headed technical development at Audi as chief operating officer since July 2020 and also chairs the advisory board of Audi Sport GmbH.

Grams brings valuable experience in the areas of powertrain development and digitalisation.

Seebach has been with Audi Sport GmbH since 2017, serving as managing director since May 2019.

During this time, the Audi AG subsidiary successfully implemented the largest international model initiative in its history and pressed ahead with a consistent electrification strategy.

As part of the company’s transformation, Seebach successfully merged the Audi brand’s factory and customer racing programs into Audi Sport GmbH and developed the new Audi motorsport strategy.

“For us, the focus is on shaping tomorrow’s mobility in the high-performance segment as well. With Sebastian Grams and Julius Seebach, we have a young, energetic team that stands for an open, flexible and dynamic management culture,” Hoffmann said.

Audi Sport GmbH, which developed out of quattro GmbH in 2017, is a wholly owned subsidiary of Audi AG with its headquarters in Neckarsulm.

It currently employs more than 1,300 people in the regions around Ingolstadt and Neckarsulm. While the Audi motorsport center is located in Neuburg an der Donau near Ingolstadt, the production flagship for series vehicles can be found in Böllinger Höfe near Neckarsulm.

Audi Sport GmbH recently completed the biggest model initiative in its history. With twelve R and RS models, it is offering its youngest and largest portfolio ever.

The Audi RS e-tron GT is already at the starting blocks. It is the first all-electric RS model, heralding more electrified models to come in the high-performance segment.