Audi will not cut EV prices to follow Tesla's lead
By REUTERS | 28 February 2023
BERLIN: Audi has no plans to cut prices for its electric vehicles, German industry magazine Automobilwoche cited Audi Europe chief Jens Puttfarcken as saying, despite a similar move by market leader Tesla that has put pressure on others to follow suit.
"We have our very own pricing policy," Puttfarcken was cited as saying.
"We take such a step when it is necessary for the Audi brand."
Volvo had also recently said it would not be slashing prices to compete.
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