SYDNEY: Foton Australia has unveiled the country’s first flagship Foton commercial vehicle centre, which transforming Inchcape’s Foton Penrith into the national showcase for the brand.
The flagship site showcases Foton’s growing Australian range of commercial vehicles, including light commercial vehicles and light duty trucks.
Already an established Foton dealership, Inchcape Foton Penrith has undergone a comprehensive refurbishment to bring Foton’s latest global corporate identity to life throughout the dealership.
The result is a contemporary environment designed to showcase the brand, its growing range of vehicles and technology, while delivering a consistent customer experience across sales and aftersales.
More than a new retail environment, the Penrith centre provides customers with a dedicated destination to experience Foton’s products, people and aftersales capability.
Inchcape Australasia managing director Blair Read said, “It gives customers a place to experience Foton’s products and technology, while providing the people and aftersales support they need throughout their ownership journey. It also sets the standard for how we want Foton represented as the network continues to grow.”
Foton Australia general manager Glen Cooper added, “The new Penrith flagship is an important milestone for Foton in Australia and gives us a clear showcase for how we want the brand to be experienced by our customers.”
“Combined with Foton’s global manufacturing capability, product innovation and growing international presence, the new centre marks another significant step towards building a strong, trusted and enduring Foton brand in Australia.”
