Auto Bavaria recognised as BMW dealership par excellence for 10th consecutive year

By CARSIFU | 10 January 2022


KUALA LUMPUR: Auto Bavaria, the longest-serving and largest BMW authorised dealership group in Malaysia, has once again been recognised for its commitment to delivering exceptional customer experience.

Auto Bavaria won the Diamond award for its customer loyalty programme, BMW Excellence Club, at the BMW Dealer Awards Night 2020, for the tenth consecutive year since 2010.

The annual BMW Dealer Awards Night aims to recognise top performing BMW dealerships in its network in Malaysia across all key areas of the business, focusing on sales and after sales, service operation excellence, as well as contribution to business performance.

It was a memorable evening for employees of Auto Bavaria, taking home a total of 32 awards in seven categories despite it being a year fraught with challenges.

Auto Bavaria managing director Vi Thim Juan, said the company was truly honoured to be recognised with the Diamond award for the BMW Excellence Club for 10 consecutive years.

"It is a testament to our resilience and our strong commitment to delivering exceptional customer experience despite the challenges faced by the automotive industry throughout 2020.

"Growing from strength to strength since our establishment in 1988, this award is a result of the hard work, passion and dedication and our people.

"Apart from acknowledging our outstanding business performance, it reflects our steadfast commitment to the BMW brand promise of delivering service excellence beyond the point of purchase. We look forward to celebrating many more wins, to pushing more boundaries and continuing our commitment to excellence in years to come,” Vi said.

BMW Group Malaysia managing director Hans de Visser (right) presenting an award to Dealer Principal for Auto Bavaria Ara Damansara Joe Lee Se Juan.
BMW Group Malaysia managing director Hans de Visser (right) presenting an award to Dealer Principal for Auto Bavaria Ara Damansara Joe Lee Se Juan.

Awards Received by Auto Bavaria during BMW Dealer Awards Night 2020

1. BMW Excellence Club Award 2020
- Diamond Category
> Joe Lee Se Juan, Auto Bavaria Ara Damansara (1st Place)
> Muhd Azrul Azman, Auto Bavaria Sungai Besi (2nd Place)
> Choong Chin Seong, Auto Bavaria Kuala Lumpur (3rd Place)

- Platinum Category
> Wong Loke Win, Auto Bavaria Penang (1st Place)
> Danny Boey, Auto Bavaria Johor Bahru (3rd Place)

2. BMW Vision Club Award 2020
> Muhd Azrul Azman, Auto Bavaria Ara Damansara, Diamond Category for Head of Sales
> Mandy Tang, Auto Bavaria Sungai Besi, Diamond Category for Head of Sales
> Wong Kim Kooi, Auto Bavaria Penang, Platinum Category for Head of Sales
> Chua Kok Sing, Auto Bavaria Ara Damansara, Diamond category for Sales Advisor
> Chong Kean Tuck, Auto Bavaria Ara Damansara, Diamond category for Sales Advisor
> Ros Faizan Mohd Yusof, Auto Bavaria Ara Damansara, Diamond category for Sales Advisor

3. BMW Financial Services Highest Penetration for MINI Financial Services Award (Platinum Category)
> Choong Chin Seong, Auto Bavaria Kuala Lumpur

4. BMW Financial Services - Top Sales Advisor for BMW Easy Drive 2020
> Diamond Category: Chea Ying Ying, Auto Bavaria Kuala Lumpur
> Platinum Category: Wong Yoke Leng, Auto Bavaria Sungai Besi

5. MINI Issigonis Club Awards 2020
> Joe Lee Se Juan, Auto Bavaria Ara Damansara, JCW Category for MINI Top Dealership
> Choong Chin Seong, Auto Bavaria Kuala Lumpur, Cooper S Category for MINI Top Dealership
> Victor Tan Wei Teck, Auto Bavaria Ara Damansara, MINI Top Sales Manager JCW
> Belinda Ong Gaik Choo, Auto Bavaria Ara Damansara, JCW Category for MINI Top Sales Advisor
> Lee Sok Yee, Auto Bavaria Ara Damansara, JCW Category for MINI Top Sales Advisor
> Wong Ann Mee, Auto Bavaria Kuala Lumpur, Cooper S Category for MINI Top Sales Advisor
> Stephy Chan Wai Yee, Auto Bavaria Kuala Lumpur, Cooper S Category for MINI Top Sales Advisor
> Cally Chan Li Beng, Auto Bavaria Penang, Cooper Category for MINI Top Sales Advisor

6. BMW Motorrad Dealer Award 2020
> Gary Saw Kooi Hong, Auto Bavaria Penang, Sales Advisor Category
> Muthuramu Suppiah, Auto Bavaria Ara Damansara, Motorrad Aftersales Manager
> Tee Kean Chu, Auto Bavaria Penang, Motorrad Service Advisors
> Choe Kah Hoe, Auto Bavaria Penang, Motorrad Tehnician

7. BMW Aftersales Dealer Award 2020
> Antony David, Auto Bavaria Ara Damansara, Head of Aftersales
> Mohd Azlan Aladin, Auto Bavaria Penang, Head of Aftersales
> Fun Meng Chiang, Auto Bavaria Kuala Lumpur, Head of Parts Department
> Chuah Teong Lieh, Auto Bavaria Ara Damansara, Technical Category
> Balamurali A/L Kreshenan, Auto Bavaria Tebrau, Technical Category
> Kamarolzaman, Auto Bavaria Kuala Lumpur, Technical Category

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