KUALA LUMPUR: Auto Bavaria is once again the BMW Excellence Club Award Champion for the year 2025, a record win for an unprecedented 15th consecutive year.
This remarkable achievement, the highest honour bestowed by BMW Group Malaysia, was celebrated at the 2026 Dealer Awards Night, further cementing Auto Bavaria’s position as the leading authorised dealer for the BMW brand in Malaysia.
Auto Bavaria also emerged as the biggest winner for the evening, sweeping 40 prestigious awards across its business operations for the brands BMW, MINI and BMW Motorrad.
The accolades span key pillars of the business, including sales performance, aftersales excellence, customer experience innovation, marketing and BMW Group Financial Services leadership.
“This 15-year milestone is incredibly meaningful to us,” said Auto Bavaria head of operations Wong Loke Win.
“To be recognised as the BMW Excellence Club Award Champion for 15 consecutive years is not just an achievement, but an honour and responsibility we carry with pride. It reflects the passion and dedication of our people, and most importantly, the trust our customers have placed in us throughout the years.”
“As we mark this defining moment, we remain focused on shaping the future of premium mobility in Malaysia,” he added.
“From expanding our Retail.NEXT footprint and elevating digital experiences, to curating meaningful customer journeys both on and off the road, every step we take is guided by one vision, that is to deliver an ownership experience that is truly exceptional.”
Auto Bavaria has a strong network of six showrooms, eight service centres and four body and paint centres nationwide.
Auto Bavaria Dealer Awards Night Winners:
BMW Excellence Club Award (Platinum Category):
Joe Lee Se Juan, Dealer Principal, Auto Bavaria Ara Damansara
Lim Sern Paul, Dealer Principal, Auto Bavaria Balakong
BMW Excellence Club Award (Gold Category):
Wong Kim Kooi, Dealer Principal, Auto Bavaria Penang
Benjamin Ang Boon Chyuan, Dealer Principal, Auto Bavaria Tebrau
Muhammad Shaza Abdul Karim, Dealer Principal, Auto Bavaria Johor Bahru
BMW Vision Club Award (Platinum Category):
Victor Tan Wei Teck, Head of Sales, Auto Bavaria Ara Damansara
Yuvindra Durairaj, Head of Sales, Auto Bavaria Balakong
Chua Kok Sing, Sales Advisor, Auto Bavaria Ara Damansara
Chong Kean Tuck, Sales Advisor, Auto Bavaria Ara Damansara
BMW Vision Club Award (Gold Category):
Tan Ni Rou, Head of Sales, Auto Bavaria Penang
Alfred Liew Hann Yang, Head of Sales, Auto Bavaria Tebrau
BMW Vision Club Award (BMW Premium Selection Category):
Jerry Chan Kin Hoong, Head of Sales, Auto Selection Ara Damansara
Ramky A/L Nagarajan, Sales Advisor, Auto Selection Ara Damansara
BMW Aftersales Vision Club Award (Quality Customer Care Manager Category):
Khushwant Singh, Auto Bavaria Ara Damansara
BMW Aftersales Vision Club Award (Head of Aftersales Category):
Boo Yi Ping, Auto Bavaria Ara Damansara
BMW Aftersales Vision Club Award (Service Advisor Category):
Annie Lian Sook Ling, Auto Bavaria Kuala Lumpur
BMW Aftersales Vision Club Award (Technician Category):
Ching Ji Heong, Auto Bavaria Penang
Kenny Chang Duen Khang, Auto Bavaria Ara Damansara
BMW Aftersales Vision Club Award (Parts Manager Category):
Fun Meng Chiang, Auto Bavaria Ara Damansara
MINI Issigonis Club Award:
Joe Lee Se Juan, Dealer Principal, Auto Bavaria Ara Damansara
Wong Kim Kooi, Dealer Principal, Auto Bavaria Penang
Yeow Chun Hoong, Head of Sales, Auto Bavaria Ara Damansara
Tan Ni Rou, Head of Sales, Auto Bavaria Penang
Lee Sok Yee, Sales Advisor, Auto Bavaria Ara Damansara
Belinda Ong Gaik Choo, Sales Advisor, Auto Bavaria Ara Damansara
Wong Ann Mee, Sales Advisor, Auto Bavaria Kuala Lumpur
Chu Chee Keong, Sales Advisor, Auto Bavaria Penang
Lai Chor Yuan, Sales Advisor, Auto Bavaria Tebrau
BMW Motorrad Dealer Award:
Wong Kim Kooi, Dealer Principal, Auto Bavaria Penang
Ahmad Faisal Mustafa, Head of Sales, Auto Bavaria Ara Damansara
Ooi Mae Gern, Marketing, Auto Bavaria Ara Damansara
Ng Khe Yan, Technician, Auto Bavaria Ara Damansara
Top Sales Advisor for BMW Easy Drive:
Koh Lay Hong, Auto Bavaria Ara Damansara
Tan Khoi Peng, Auto Bavaria Balakong
Top Sales Advisor for MINI Easy Drive:
Lee Sok Yee, Auto Bavaria Ara Damansara
Top Sales Advisor for Highest BMW Motorrad Funded Contracts:
Saw Kooi Hong, Auto Bavaria Penang
Highest Penetration for BMW Financial Services:
Joe Lee Se Juan, Dealer Principal, Auto Bavaria Ara Damansara
Highest Penetration for BMW Motorrad Financial Services:
Benjamin Ang Boon Chyuan, Dealer Principal, Auto Bavaria Tebrau
