BEIJING: At Auto China 2026, Chery will introduce a renewed global brand philosophy centred on family mobility, marking a new chapter for the brand.
Auto China 2026 will take place from April 24 to May 3 at the China International Exhibition Centre (Shunyi Hall) and the Capital International Exhibition Centre of China (CIECC) in Beijing.
Chery says its refreshed global brand direction will redefine its brand value and market positioning through a user-centric approach.
"Anchored in the practical needs of family travel, the new philosophy establishes an integrated value framework encompassing safety, space and intelligent technology, providing a complete, one-stop mobility solution for modern families," says the Chinese automaker.
As an extension of Chery’s intelligent mobility ecosystem, Aimoga Robotics is deeply rooted with the brand’s in-vehicle intelligent systems.
Through this convergence, Chery is shaping a seamless, end-to-end intelligent experience under the “Automobile plus Robot” concept.
At Auto China 2026, Chery and Aimoga will showcasing their vehicle–robot synergy and a forward looking mobility vision.
The exhibition will highlight expanded real-world applications — from automotive showrooms and customer engagement to public service environments — demonstrating how ecosystem integration can unlock new dimensions of industrial and user value.
Complementing this, Aimoga will host a dedicated global launch event to unveil a new generation of humanoid robots alongside an expanded product matrix, designed to support diverse environments and evolving use cases.
At the same time, the Chery International Business Summit will outline the group’s future industrial direction, providing greater clarity on Aimoga’s long-term global collaboration strategy and its commitment to an open, seamless ecosystem.
