Avery Dennison rolls out its largest set of automotive window films in S-E Asia

By CARSIFU | 27 July 2022


KUALA LUMPUR: Global materials science company Avery Dennison launched on Tuesday its largest collection of automotive window films across Malaysia, Indonesia, Philippines, Singapore, Thailand, and Vietnam.

Avery Dennison said it has developed four series of automotive window films to give vehicles a custom appearance while improving comfort for passengers, protecting vehicle interiors, and blocking harmful UV rays and harsh glare.

At the top of the range is the Supreme Ceramic IR Series automotive window film. Its Supreme Nano-X IR technology is claimed to provide long-lasting colour stability and outstanding heat rejection of up to 95% infrared energy rejection.

In addition, the company said the films offer high optical clarity and improve vehicle aesthetics.

The second series is the Supreme Ceramic Series, which is a premium colour-stable, non-reflective film range made with Supreme Nano-X technology.

This metal-free series is available in four different light transmission levels ranging from Phantom Black, its darkest black-coloured tint, to Spring Azure, a cool, blue-coloured tint.

image_Avery Dennison staff installs automotive window film_26 July 2022


Meanwhile, the Advanced Cool Series is a high-performance metal-dye hybrid film available in light transmission levels.

This film protects against heat, glare and harmful UV radiation while offering vehicle owners the appeal of a Phantom Black colour. The film is optimised with metallised polyester and colour-stable dye to ensure low exterior reflectiveness.

For vehicle owners who require only high-quality shield against sunlight, Avery Dennison said it offers two grades of film, each with its own distinct advantages.

One is the Supreme Shield IR, an optically clear film with Supreme Nano-X IR technology that rejects the infrared heat and solar energy without any visual distortion, noticeable darkening, and reflectivity of  vehicle window.

The other is the Advanced Cool Shield, which promises high-performance, safety, and solar control hybrid film in Phantom Black colour.

Both these shields do double duty with safety laminate that keeps the shattered glass in place.

“All these new automotive window films have been road tested in hot weather conditions,” said Avery Dennison Asean technical marketing lead Siew-Bee Soo.

“We have also conducted installation tests to ensure that all the films are made with a scratch-resistance hard coat and high clarity adhesive for efficient installation with no smears or smudging and for  ease of maintenance.”

The entire collection of Avery Dennison automotive window films is available through authorised Avery Dennison Graphic Solutions distributors in South-East Asia.

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