KUALA LUMPUR: Aveta Malaysia has unveiled its Preferred Dealers’ Programme to enhance customer experience, deepen dealer partnerships, and accelerate the home-grown motorcycle brand’s next phase of growth.
The Preferred Dealers’ Programme marks Aveta’s preparation for its next phase of growth in 2026, with the brand aiming to double its sales performance year-on-year.
This effort is supported by a tiered dealer network and a focused expansion into East Malaysia.
With business performance already doubling in 2025, Aveta is making significant investments in dealer infrastructure and aftersales capabilities to deliver greater accessibility and reliable service.
The Aveta Preferred Dealers’ Programme introduces a tiered structure consisting of Preferred Dealers and Preferred Plus Dealers.
Under the new structure, Preferred Dealers will focus on Aveta’s key models tailored to different market segments.
Meanwhile, Preferred Plus Dealers will operate certified Aveta service centres with trained mechanics and specialised tools supplied by Aveta, ensuring professional and reliable aftersales support.
The first Elite Centre flagship store in Sabah also marked a major milestone in bringing premium sales, service, and ownership experiences closer to riders in East Malaysia.
The Elite Centre will serve as a one-stop hub for sales, service, and parts.
Both the Elite Centre and Preferred Plus Dealers will also gain access to exclusive models.
“Malaysia’s motorcycle market has rebounded strongly, with sales surpassing 720,000 units in 2022 and a projected CAGR (compound annual growth rate) of around 3.5% through 2030, as consumers increasingly favour efficient, mid-capacity bikes,” said Aveta Malaysia group managing director Steven Lim.
Aveta’s vehicle registrations have tripled since the launch of the Nova 160 and Vanguard 250 models.
"Given East Malaysia’s importance as our largest market, expanding our dealer and service network in Sabah and Sarawak is not just desirable, but essential,” he added.
“The Preferred Dealers’ Programme will be rolled out in stages, with a target of 30 appointed Preferred Dealers nationwide by end-2025 and an expanded goal of 50 by end-2026,” said Lim.
