BANGKOK: The 47th Bangkok International Motor Show (BIMS 2026) is expected to see higher vehicle sales due to new car launches and attractive financing packages, according to organiser Grand Prix International Public Company Ltd.
The auto show will be held from March 25 to April 5, 2026, at Impact Challenger Hall 1 – 3, Muang Thong Thani.
It is themed “Iconic Synchronicity”, showcasing an integration of technology, innovation, and design.
In a statement, the company pointed out that this year, 45 automotive and motorcycle companies are participating, comprising 37 car brands and eight motorcycle brands.
At least 10 new models will be launched, covering electric vehicles (EVs) and alternative energy vehicles.
The auto show will also see newly introduced EV brands in the Thai market including Chery, Lepas, Firefly, Forthing, and Tesla which are all joining the show for the first time.
Also, exhibitors have adjusted their pricing strategies and introduced attractive financing terms as well as promotional campaigns, and flexible installment programmes.
Grand Prix is forecasting that the auto show will generate 10% more revenue compared with previous years.
BIMS 2026 vice chairman Jaturont Komolmis stated that the auto show will focus on strengthening connectivity among automotive manufacturers, technology, and global markets in order to support the digital and green economy, in alignment with Thailand’s automotive industry direction toward EVs and the transition to advanced technologies.
Activities to enhance visitors’ experience will include the Grand Prix Runbike Championship with RCS (Run Bike Championship Series) as well as the 30th Anniversary Celebration of XO Autosport, where key figures in the modified car communities get together.
Visitors will also enjoy souvenir giveaways and other activities such as JDM and Custom Culture, an outdoor showcase highlighting JDM cars and uniquely modified vehicles in a lively open-air atmosphere.
This is a good opportunity for visitors to witness more than 200 of Thailand’s top modified cars (100 cars per day), along with the gathering of various car clubs (at the loading area behind Challenger 1-3 Impact, Muang Thong Thani, March 28 – 29, 2026).
The show will also feature the “Chery V23 Style Up Challenge”, a design contest event focused on automotive accessories for the EV.
This initiative aims to seek for ideas and creativity from Thai designers, which will be elevated further to an international stage.
The qualified entries will be crafted into a model and showcased during BIMS 2026.
Visitors will have the opportunity to vote for their favorite piece to win the Popular Vote Award, in order to get a chance to win an iPad.
BIMS 2026 vice chairman Anothai Eamlumnow said, "For visitors interested in test-driving their preferred models, the organizers have prepared a Test Drive Area by the lakeside at Muang Thong Thani to accommodate test drives of new models from a wide range of brands."
"This dedicated test drive area is set in an open space, specifically designed to test vehicle’s performance. This activity allows participants to have firsthand experience with each vehicle’s performance that close to real-life driving situation as much as possible.”
In the promotion campaign “Motor Show - Pay”, visitors can join in a lucky draw and get a chance to win gift vouchers with prizes worth more than 1,450,000 baht (RM179,500) including:
- Booking a car at BIMS 2026 will get a chance to win a gift voucher worth 100,000 baht (RM12,362) each (12 prizes in total).
- Booking a motorcycle at BIMS 2026 will get a chance to win a gift voucher worth 10,000 baht (RM1,236) each (five prizes in total).
- Visitors who register using free tickets will get a chance to win a gift voucher worth 5,000 baht (RM618) each (10 prizes in total).
- Visitors who complete the survey form of BIMS 2026 will get a chance to win a gift voucher worth 25,000 baht (RM3,090) each (four prizes in total).
