Bentley introduces personalised customer tour experiences at Crewe plant

By CARSIFU | 26 August 2023


LONDON: Bentley Motors is launching a new, fully immersive, and digitally engaging experience at its historic Crewe headquarters from September.

The new adaption of the manufacturing base will allow customers to create their own Bentley design legacy and enjoy a transformational, 3D lineage experience.

This development is part of Bentley's £2.5 billion (RM14.6bil) investment in future product development and the Bentley "dream factory" headquarters, which employs over 4,000 people.

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Bentley customers will be welcomed by a dedicated host who will create a personaliSed factory tour to inspire ideas for their final specification.

The Excellence Centre for Vehicle Finish will offer customers the opportunity to create a piece of custom art, including paint finishes, sustainable hides, stitching designs, wood veneers, hoods, carpets, and seatbelt varieties.

The Bentley factory is set to become carbon positive by 2030, with the first ever battery-powered electric vehicle (BEV) being developed and built at the UK factory.

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