LONDON: Bentley Motors has announced a series of updates to its Beyond100+ strategy
Chairman and CEO Dr Frank-Steffen Walliser outlined a revised product cadence plan that includes extending the offer of internal combustion-engined as well as plug-in hybridised models.
Creating an entirely new segment with the world’s first true luxury urban SUV, the all-new Bentley - designed, developed and produced in Crewe – is on track to be launched towards the end of 2026, with deliveries to markets during 2027.
The as yet unnamed model will be incremental to Bentley’s current offering, less than five metres in length and promises a true Bentley driving experience and the craftsmanship expected of the marque.
Furthermore, hybridised Bentley models, today offered in both high and ultra-performance engines in Continental GT coupe, Convertible and Flying Spur, would be available until at least 2035, meaning that Bentley’s previous target of being exclusively electric by that milestone could be extended.
Another internal combustion engined model, the Bentayga Speed, was added to the range earlier in 2025.
Also, Bentley revealed that a new non-hybridised and limited production performance model would be announced before end-2025.
It also didn’t rule out further similarly-engined cars to follow as it continues to maintain powertrain flexibility in line with customer demand across its global markets.
Walliser said, "Today’s updates to our Beyond100+ strategy reaffirm Bentley’s commitment to progress — responsibly and sustainably. We are evolving our product cadence to reflect the realities of a changing world and a dynamic marketplace."
“Our first fully electric Bentley, the world’s first true luxury urban SUV, represents a bold step forward, it embodies our vision for sustainable luxury and technological excellence.”
Beyond100+ also endures a fundamental reinvention of the Crewe manufacturing infrastructure.
The company has already made enormous strides in reinventing the historic Crewe site, creating an industry-leading certified carbon neutral facility, and as the oldest building, named A1, prepares to assemble Bentley’s first electric car, the Dream Factory is closer to nearing completion.
The largest self-funded site investment programme in Bentley’s history continues with a new paint shop due to open in 2026.
This follows a new design centre and integrated logistics centre, both opened earlier this year, transforming an 87-year-old site for a new age of electrification.
