MUNICH: The BMW Group marked a significant milestone in the first quarter of 2024 with the delivery of its one-millionth battery electric vehicle (BEV) since the introduction of the BMW i3.

This achievement underscores the company's continued focus on electromobility amidst a volatile market. In the first three months of the year, BMW delivered 82,700 fully-electric vehicles across its BMW, MINI, and Rolls-Royce brands, representing a year-on-year BEV growth of 27.9%.

These sales were evenly distributed across all major regions, highlighting the global appeal of BMW's electric offerings.

Jochen Goller, a member of BMW AG's Board of Management, emphasised the attractiveness of the company’s electric product range and its strategic versatility in offering multiple drivetrain technologies, including efficient combustion engines and plug-in hybrids. This flexibility allows BMW to adapt to dynamic market conditions and evolving consumer preferences, he said.

Overall, the BMW Group reported a modest increase in total vehicle deliveries, with 594,671 units sold in the first quarter of 2024, up by 1.1% from the previous year.

Significant growth was noted particularly in Europe, where 227,784 BMW and MINI vehicles were sold, marking a 5.5% increase from 2023.

The high-end premium segment also performed strongly, especially the BMW 7 Series, which experienced double-digit growth during this period.

The BMW brand itself saw a 2.5% increase in global sales, totaling 531,039 units. Sales of fully-electric models like the BMW i4, iX3, iX1, iX, and i7 surged by 40.6%. The newly introduced BMW iX2 also received positive customer feedback.

BMW M continued its growth trajectory with a 3.6% increase in sales, reaching 48,110 vehicles, driven by enduring demand for high-performance models and the introduction of new Performance derivatives.

The MINI brand registered sales of 62,107 vehicles, with significant contributions from markets such as the UK, Spain, Portugal, China, South Africa, South Korea, and Latin America.

The launch of the new MINI Countryman and the anticipated releases of the MINI Cooper and MINI Aceman highlight the brand's ongoing innovation.

Despite a slight decrease in deliveries, Rolls-Royce maintained solid demand globally, delivering 1,525 vehicles in the quarter, including the coachbuilt Rolls-Royce Droptail, named Arcadia.

BMW Motorrad delivered 46,434 motorcycles and scooters, marking a historical high in March sales despite a 3.1% dip in first-quarter figures compared to the previous year.

The brand remains optimistic about the future, buoyed by the launch of new models like the F 900 GS.

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