NEW YORK: BMW ALPINA is presenting itself as an exclusive new brand for connoisseurs who appreciate the exceptional.
BMW ALPINA automobiles will combine exceptional high-speed performance with outstanding levels of comfort, with a focus on long-distance journeys.
The BMW Group said the brand embodies an exceptional balance of supreme ride comfort and high performance.
BMW ALPINA automobiles will be manufactured in BMW Group plants that have been comprehensively enabled to meet the high standards expected of this new and exclusive brand.
These qualities allow for an extraordinary range of personalisation options.
Continuity is assured with the sensitive modernization of signature design elements such as the iconic exterior colour palette and 20-spoke alloy wheel design.
Superior quality leather will come as standard in all BMW ALPINA interiors.
The new BMW ALPINA emblem features the same two significant elements as before – throttle body and crankshaft – central to the historic story of the brand.
As with the already revealed wordmark, which encircles the badge, the elements within the badge benefit from clear and concise linework.
A unique transparent execution emphasises the emblem’s modern silhouette, and reduced colouring enhances the contemporary look and feel.
The new badge design conveys a precise and refined execution.
