De Visser with Michael (left) and Jayden at the opening of the Bukit Tinggi 4S dealership.
KUALA LUMPUR: BMW authorised dealer Wheelcorp Premium today unveiled its new 4S showroom that will feature new facilities aimed at improving customer service.
The showroom, located in Bukit Tinggi will be home to new vehicles from the BMW, BMW i, BMW M and MINI portfolios, as well as BMW Premium Selection (aka used cars) – serving customers in Klang and its surrounding townships including Shah Alam, Setia Alam and Kota Kemuning.
Beyond the premium creature comforts that can be expected from a 4S centre of the BMW Group, Wheelcorp Premium elevates its customer experiences with luxurious kitchen innovation experts De Dietrich in its NEXTGen Luxury space, Ogawa in its Relaxation Zone as well as Starbucks in one of its two Isetta Bar lounges.
BMW and MINI owners are able to have access to the 4S service centre providing sales, services, spare parts and systems at Wheelcorp Premium Bukit Tinggi, further complemented by the body and paint repair facilities in the Setia Alam dealership.
The 170,000 square feet Bukit Tinggi dealership has 20 service bays, allowing up to 80 service appointments to be handled per day.
These new work-bays are complemented by a drive-through-operated fast-lane service for customers requiring on-the-go maintenance and repairs.
A myriad of customer-dedicated facilities will also be made available including insurance renewal and trade-in services, along with "Reception at the Car". BMW describes its "Reception at the Car" service as a way to keep customers in the loop on what needs to be serviced or changed. An employee will go through with the customer the list of things to be done and the service will proceed only with the customer consent.
For a collection of merchandise and accessories, customers can browse the BMW and MINI lifestyle section.
The dealership has the capacity to display up to nine units of BMW vehicles, including those from the BMW M and BMW i portfolio, as well as four units of MINI vehicles and 25 units of BMW Premium selection as well as MINI Used Car Next.
DC fast chargers are also available at Wheelcorp Premium Setia Alam with access to public use via the ChargEV App.
To date, BMW Group Malaysia provides BMW and MINI EV owners with access to over 610 charging facilities nationwide, powered by industry partners JomCharge with over 65 charging stations, Gentari with 117 charging stations, and ChargEV with over 330 charging stations - including the 26 charging facilities powered by ChargEV and Yinson GreenTech at 17 Starbucks stores within the Klang Valley, Penang, Malacca and Johor.
Over 80 BMW i charging facilities are also available at most authorised BMW and MINI dealerships across the country, with more to be installed in 2023.
BMW Group Malaysia managing director Hans de Visser, who was present at the opening of the new showroom, said the areas that the latest Wheelcorp Premium serves offer huge business potential.
"Over the next five years, we will see the premium segment in these areas grow by over 20% and we need to prime ourselves to meet this growth.”
Wheelcorp Premium, led by a father-and-son team, has been a BMW dealer for 10 years. It is helmed by executive chairman Michael Liew and managing director Jayden Liew - who are back-to-back winners at BMW's annual dealer awards.
Wheelcorp Premium Bukit Tinggi 4S Centre operates from 8.30 am to 7.00 pm daily from Monday to Saturday and 10.00 am to 6.00 pm on Sundays at Lot 142646, Jalan Remia 5/KS 07, Ambang Botanik, 41200 Klang, Selangor. To learn more about the new dealership, visit https://bmw-wheelcorppremium.com.my/.